2023 PVE FFL season
Welcome to the latest showcase of my role with the Prodigies vs. Esteemed Fantasy Football League (PVE FFL) as its Graphic Designer and Social Media Strategist. This season, leveraging both Affinity Designer and Figma alongside Instagram, I've propelled our 8-team family league into a new era with a fresh graphic style, an updated logo, and an exciting PvE FFL format. My refined social media strategy, featuring daily themed posts and the introduction of pioneering features, is designed to elevate our presence and engage our followers more deeply. Through these tools, my aim is to infuse our league with the energy and professionalism of elite football leagues, showcased through compelling graphics and dynamic social media interactions.
overview
Kicking off the 2023 season, I'm excited to dive back into my role as the Graphic Designer and Social Media Strategist for the Prodigies vs. Esteemed Fantasy Football League (PVE FFL). This year marks a significant evolution for our 8-team family league, highlighted by a comprehensive brand overhaul. We're introducing a fresh graphic style, complete with a modernized logo that moves away from the traditional ESPN Fantasy-inspired design, signaling a new era for PVE FFL. Utilizing Affinity Designer, Figma, and a targeted Instagram strategy, I'm set to elevate our league's presence like never before.
The Match of the Week (MOTW) and Most Valuable Team (MVT) are undergoing exciting transformations. MOTW will feature a new logo and branding, making each highlight a spectacle in itself. MVT isn't just getting a visual facelift; it's also benefiting from refined Excel mathematical calculations to bring more depth and accuracy to our recognitions.
This season, we're also refreshing our content strategy by incorporating memes and a new style for PVE Pick Ems, adding a layer of engagement and humor to our social media channels. My goal is to blend excitement with professionalism, allowing our followers to feel they're part of an elite sports league.
Through this blend of innovative graphics and dynamic social media interactions, PVE FFL is on its way to becoming more than a league—it's transforming into a fantasy football sensation.
My figma library
This Figma library contains all the custom components and color guides I made throughout the season including for PVE FFL teams, NFL teams, NFL Player heads, and more. Making these components help increase productivity and production time for new graphics throughout the season.
fantasy bowl v
Updated PVE FFL Fantasy Bowl logo including new PVE FFL logo and some design improvements
Match of the week (Motw)
Introduction of a logo for Match of the Week (MOTW) to help give more significance to these games through the regular season.
Most Valuable Team (MVT) Excel Sheet
1. Weekly data Entry
Every week for each team, I manually input player data into the the MVT system so the data can be run through formula's throughout the program.
2. Data trends
After inputing data for every team each week, the data is complied into averages to view how each team is performing in each position, total score, and how well their best player of the week is performing.
Then for each position, the program features a breakdown for team average and the highest score achieved for each position
Finally, a user friendly table is used to quickly see averages, data, and by using conditional formatting, teams can quickly see how they are performing compared to the competition which can be helpful in free agency or trading.
3. Regular season match results
After inputing data week to week, I can then place the regular season schedule into the program so wins & losses, score differences, upsets and more can be detected automatically which plays an important part in the final MVT score calculation.
Since the program is able to collect data about match results, it can also historically compare match data for tables like these.
4. MVT point system
This table is a compilation of all the data collected through the season including win/loss record, divisional win/loss record, cross-divisional win/loss record and much more.
A point system which is kept privately amongst PVE FFL team owners is then complied up together to form and overall score determining the MVT for the season.
social media posts
League branding
Showcase of the 8 teams of the Prodigies vs Esteemed Fantasy Football League. All logo were originally create by Creative Design besides the Down South Champs logo.
