As a graphic designer and social media strategist for the Prodigies vs. Esteemed Fantasy Football League (PVE FFL), I was tasked with elevating our league's online presence for the 2022 NFL Season. Using Affinity Designer and Instagram, I worked tirelessly for four months to create a unique and engaging social media strategy to showcase our league and its events to the public.

​

My strategy was to begin the week with a quick TLDR version of the weekend's results, followed by a detailed recap and updates on the league standings. On Wednesdays, I introduced the "Most Valuable Team" (MVT) award, inspired by the NFL MVP award, and updates on the MVT race and team averages. During Week 6, I added the "NFL Pickem" event where followers could vote on the outcome of the weekend's games.

​

Thursdays were dedicated to promoting the "Match of the Week," complete with an Instagram Reel poll for followers to vote on the outcome. Fridays were for the second biggest matchup of the week and updates on Thursday night's scoring. Saturdays were for showcasing each team's franchise history and Fantasy Bowl history. Sundays were for game day, and Mondays were for a "Question of the Week" to drive engagement and a score update.

​

In search of more followers and engagement, I created the "League vs. League" collaboration event, working with other fantasy league pages to create a fun and engaging event for both our followers and theirs. The event included a reveal, an Instagram Reel poll for followers to vote, and a result post.

With my graphics skills and strategic planning, I was able to take the PVE FFL to new heights and create an exciting and engaging social media presence.