For the McDonough Red Dawgs, I crafted a brand identity that captures the organization's dynamic spirit, using Affinity Designer to create a suite of logos and visuals that convey the energy and unity of the team. My role encompassed not only logo design but also the creation of digital content and sportswear that enhances the Red Dawgs' presence across various media.
McDonough Red Dawgs brand guide.
overview
Embracing the ferocity and vitality of the McDonough Red Dawgs, I infused the brand design with the boldness of red, complemented by gold to add a stylish flair and serve as a striking accent. These colors reflect the team's name and embody a sense of fashion-forward energy.
In designing the logo, I channeled the team's aggressive and dynamic gameplay, opting for a design that radiates energy and a combative spirit. The addition of gold not only enriches the visual appeal but also emphasizes key aspects of the logo, enhancing its presence.
My comprehensive design approach ensured every element, from digital content to sportswear, resonated with the Red Dawgs' spirited and commanding identity.
Visuals
Main Logo
MR logo
Main logo with Wordmark
McDonough Red Dawgs jersey design.
Team picture on opening day.
McDonough Red Dawgs 2024 schedule
